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In the modern world of social media and media giants with agendas, chiropractors are not just treating patients, they are navigating a landscape saturated with lies, half truth and truth without context. Social media, headlines, and even mainstream health messaging are often driven by simplicity (and click bait) rather than accuracy. This creates a fundamental problem, best explained by Brandolini’s Principle: The effort required to…

Quick reminder our new sister company, OPTIMAL TESTING, is now running. www.optimaltesting.co.uk We are direct to practitioners ONLY (we do not talk to patients), so you create an account, and then order for each patient from the test menu.  Test goes to patient, and then you get the results back and pass them on to the patient.  Finger prick and venous options plus a blood draw…

If you have been in practice for a few years, at some point a patient will have come in and complained about the horrendous abdominal pain, nausea, bloating and constipation they have from the iron prescribed by the NHS.  Remember the form is iron sulphate or iron fumerate, in a very high dose  They use a very high dose of 66mg (200 mg total), and…

Big news update – This is IMPORTANT ! From TODAY, IN Health supplements are only selling SINGLES.  Once logged in as a PRACTITIONER, you will see the RETAIL price crossed out and the TRADE price will be visible.  CASES will no longer be sold.  Singles with trade price give you the flexibility to buy as many or as few as you want.  Please make sure whoever does the ordering is aware of…

On 5 February 2026, headlines appeared across international media stating that statins do not cause most side effects blamed on them.  These claims originated from a new paper published in The Lancet, authored by the Cholesterol Treatment Trialists Collaboration. At first glance, the paper appears authoritative. It is a large meta analysis, it comes from Oxford affiliated researchers (dozens and dozens), and it uses the language…

First up, big shout out to the lovey group of DC’s who spent the weekend with me in Wales.  What a great bunch, and great learning done by all.  A key consideration when giving supplementation and lifestyle change is the concept: “the whole is greater than the sum of its parts.” One thing might be all they need, but for the chronic and more complex…

Quick reminder that I am doing a full day of Chiropractic Nutrition in Southampton on Sunday, March 22nd, sign up for the early bird fee and join the evolution of Chiropractic and learn how to pick the low-hanging fruit functional blood chemistry analysis offers.  https://www.eventbrite.co.uk/e/integrating-nutrition-chiropractic-care-for-optimal-results-tickets-1801906343379?aff=oddtdtcreator A common comment I get when seeing new patients is how comprehensive our health questionnaire is, and rightly so.  I…

Lipsomal Iodine is now shipping out, grab some for clinic or for yourself/loved ones and start cranking up your thyroid metabolism and pushing out the fluoride, chlorine and bromine.  Is fluoride really a big deal for pregnant women and kids (and indeed everyone) ? Research says yes.  Dosing: Start at 13,00 mcg (1 ml), daily and ideally slowly increase to 52,000 mcg (4 ml) over…

Last week we explored iodine as more than a thyroid nutrient, highlighting its systemic distribution, antioxidant activity, and relevance in women’s health and autoimmunity.  This follow-up expands into additional clinical domains, drawing on broader research and functional medicine perspectives, including insights commonly discussed in the work of Dr David Brownstein MD. Although iodine is classically associated with thyroid hormone synthesis, it is increasingly understood as…

Iodine is one of the most misunderstood, and arguably most clinically neglected, micronutrients in modern practice.  Contemporary research, much of it pioneered by the late Dr. Guy E. Abraham MD, and then popularised by Dr David Brownstein MD, suggests that iodine is a pleiotropic nutrient with critical roles far beyond thyroid hormone production, particularly in breast and ovarian tissue, and that modern environmental exposures may…